YouTube Allows Online Gambling Advertising

Submitted by Evan on Wed, 2010-06-23 at 18:57

Gambling Advertising On YouTube YouTube is one of the biggest websites in the world, with millions upon millions of visitors every day. It presents amazing advertising opportunities, which online casinos have missed out on for quite some time as the website has not allowed online gambling advertisements. Now, YouTube has finally changed its mind and will allow online casino operators to buy ad space – but there are a few conditions.

Firstly, online casino operators will only be allowed to target users over the age of 18, the average legal gambling age in many countries. They can guarantee this by only placing these ads on videos that can only be viewed by users older than 18. Therefore, users must login and verify their age before viewing the types of videos on which online gambling ads will be placed.

YouTube’s current age verification system successfully bars underage viewers from being exposed to adult material that contains inappropriate content for minors. It has worked every since Google acquired YouTube in 2004, and both companies are positive that it will be an effective system for permitting online gambling ads without encouraging younger players to take part in gaming at online casinos.

After YouTube’s announcement, it is likely that other websites will follow in its footsteps. There are great financial opportunities involved in selling adspace to online casino operators, so it may not be long until Facebook gets in on the action.