Gaming Operators Focus Marketing Efforts on Casual Gamblers

Submitted by Evan on Tue, 2011-01-25 at 20:54

Zynga PokerIn the online gambling world, promotions and bonuses often favour serious, hardcore players – the kind that spends hundreds a month player online poker or other online casino games. However, online casino operators are beginning to see a new valuable demographic in casual players, who play more for fun than for profit. As the popularity of online gaming increases among high rollers, the same correlation takes place among with less serious interests – and now online developers are appealing to a population they previously ignored.

Currently, the popular Facebook application Zynga Poker has more than 36 million users, which is more than any other real money poker website. Casual gaming is becoming the next big thing in the online gambling industry, and operators should take note of this growing trend.

According to the “Casual Gambling on the Internet” report by consulting firm MECN, social media will be the next big thing when it comes to appealing to casual gamers. Using mediums like Facebook and Twitter have proven them successful in the recruitment of new players to online casinos. It appears that operators that make the most effort to interact with potential players will be the most successful this year in the casual gaming market.

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