888 Casino to review Luis Suarez Sponsorship after the Bite

Submitted by Martin Anderson on Fri, 2014-07-04 at 11:59


Oh dear, didn’t we all think Luis Suarez had grown up just a little bit from his biting days? Apparently not and now 888 Casino has announced that it will be reviewing its partnership with brand ambassador Suarez after the controversial incident which took place during the crucial Italy Uruguay World Cup game.

It was only last month that Suarez was named as 888 Casino’s new official worldwide brand ambassador, a role that would have seen him take part in several high profile advertising opportunities this summer. However, immediately after Suarez had a nibble of Italy’s Giogio Chiellini during the game, 888 Casino was quick to release a statement on the incident.

An official spokesperson from 888 Casino made a statement via social networking site Twitter, tweeting, “Following the allegations made against Luis Suarez in regards to his behaviour during Uruguay’s World Cup match against Italy, 888 Casino is seriously reviewing its relationship with the player as we will not tolerate any unsporting behaviour.”

In addition to the announcement from 888 Casino came an official statement from FIFA regarding an official investigation into the incident. A spokesperson commented, “FIFA can confirm that disciplinary proceedings have been opened against the player Luis Suarez of Uruguay.”

888 Casino isn’t the only sponsor of the controversial footballing star, as Suarez is also an ambassador for sportswear giant Adidas. Adidas, however, has decided to wait for the outcome of FIFA’s investigation before making any official decisions regarding Suarez’s sponsorship deals.

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